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10.3.2016

Trade-in data suggests strong iPhone 7 sales

Source: RCRWirelessNews

Apple has been uncharacteristically quiet about iPhone 7 sales, but smartphone trade-in data suggests that the new iPhone is selling well. Trade-in volume is at least 50% higher than it was last year during the iPhone 6S launch, according to reseller HYLA Mobile. HYLA repurposes used phones on behalf of carriers and big-box retailers, handling roughly 20% of smartphone trade-ins in the United States. CEO Biju Nair said his company has typically seen more activity when Apple releases a new generation iPhone, as opposed to an ā€˜Sā€™ upgrade.

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